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Risky Business Breakfast – Who Dares Wins in Business

22 March @ 07:30 - 10:00


Joff Sharpe – Former SAS Captain, Chief Operating Officer at a FTSE 100 company and Author, “Who Dares Wins in Business” (2014)

Joff Sharpe, one of Britain’s most dynamic and esteemed business leaders, has made the journey from SAS officer to leading business figure, and in his keynote speeches he delivers inspirational, relevant and valuable messages.

With a life story filled with unique experiences and profoundly influential moments, Joff’s venerated corporate speaking skills are born from his time spent living amongst the Iban headhunters of Borneo; a stint as an SAS officer; running an Internet company for Rupert Murdoch and being Piers Morgan’s HR Director!

After a successful ten-year career in the army, Joff spent over two decades helping major international corporations improve their performance, primarily in the Telecommunications, Media and technology sector.

His business experience began with Blue Chip companies Mars and PepsiCo, in their HR departments, and he eventually switched focus to the world of private equity where his roles involved travel from the Ruhr Valley to Sub-Saharan Africa.

He uses this wealth of experience to identify ten principles followed by the SAS that can lead any company to peak performance.

Joff speaks to companies about how the legendary skills of SAS forces can relate perfectly to their business. Constantly expected to beat overwhelming odds, soldiers are only effective if they possess certain qualities including purpose, speed, surprise and simplicity – all second nature to the elite recruits, frequently asked to achieve the impossible – much like employees in high level business situations.

Joff argues that these essential techniques can always be used in business to give companies a crucial edge in the vastly competitive corporate world.


22 March
07:30 - 10:00


Fran Saggers


Ipswich Town Footbal Club
Portman Road
Ipswich, IP1 2DA United Kingdom
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01473 400500

I'm sending you this note to personally thank you and your firm for a continuing level of excellence in handling our insurance matters, and in particular, always striving to keep the costs at a reasonable level. In today's competitive environment, saving money wherever possible is a necessity, and when achieved, should be recognised - CP Manufacturing Europe Limited

CP Manufacturing Europe Limited 02/03/2016